The funny thing about advertising is that in business you have to advertise in some form to survive.  For most companies this means making a boring product seem… well… less boring.  Some poor guy in the advertising department has the job of turning everyday, mundane products into objects of desire.  It would seem that often they just fill in random text, hope no-one will notice, and duck off early from work to grab a beer.  Either that or they get the work-experience kid to do it while they play Solitaire.  It would appear that the guy at Laser adopted one of these two strategies when designing the packaging of an external hard disk drive I just bought.  The product looks like this:

It is pretty much a box.  Actually not pretty much, it is.. a box.  It does do some techno stuff however allowing you to plug in a hard drive to increase your usable porn storage.

Easy to advertise right?  Just point out how many giga-cycle, mega-doobs it has and throw in some techno babble that will have your average Harvey Norman buyer chomping at the bit to part with their cash. 

‘No, no, no’ said Laser advertising guy, I want to emphasise the DESIGN.

The result is this box:

The three main advertising points?
1. Orange trim
- cos orange goes with everything.
2. Comes with stand
- you mean I don’t have to just stand it on one of those flat edges all ghetto-style???
and 3.  Wait for it…
“Streamline, sleek design”

It’s a rectangle??  With square, flat edges?? There are not too many designs that are less ’streamline’ or ’sleek’.  (That fat chick who won Australian Idol does come to mind though). 

Fortunately the guys decided to end their work-day there as I would hate to see what imaginative words they would have come up with to describe the stand:

“The work-experience kid suggested ’scrotum-like’”
“…”
“I got nothing, let’s go with that.  See you at the pub?”

You have always cracked me up, and now I can get my regular fix.
Your commentary on life is fantastic.
I couldn’t stop laughing at this one.
Well done. I didn’t think it was possible to make a hard drive case so funny.
They should put your whole text as above on the package. It would get so much commentary they would probably sell more just because of the attention.